What is Synergy?

In this blog post i will be talking about Synergy what it is and how it works in the industry with an example of music video aimed to raise money for charity.
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"No one can achieve success alone."
Ifeanyi Enoch Onuoha. 2007. Quotes About Synergy. [ONLINE] Available at: http://www.goodreads.com/author/quotes/5405908.Ifeanyi_Enoch_Onuoha. [Accessed 16 March 15].

This quotes states that you need multiple people to achieve a successful business venture we can take this quote  and put this into media synergy. In this instance this would mean two partners or multiple partners working together to both get something out of deal. In the case of music videos an artist would want to get more popular where as a clothing line or company with a product would use this artist as a way to push there product with the talent they have this can be a form of product placement but in most cases the products are put through as subliminal messages promoting the product to consumers allowing both patenters to achieve there goal.

Below is an example of synergy in music videos.



In this video the talent of artists Katy B & Mark Ronson are here to promote the 2012 London Olympics but they have a partner or multiple patenters in this case the main one being Coke, You can see the synergy in this video as the athletes in this video are seen wearing mainly red outfits which corresponds with the Coke emblem and the colours of that brand. Furthermore throughout the video we see multiple shots of Katy B singing on stage and you see athletes in sports that are less popular being brought to light this is to promote the vision of diversity and the importance of doing any sport anywhere in the world much like the song.

Mark is also seen wearing red and white in the video which are the colours of the Coke brand. On the other hand Katy B being from London as well as most of the athletes this helps push the message of the olympics further. Furthermore with this being a sporting event the colours advertise the popular sporting brands as well which shows the multiple patenters in this video and how they all benefit from this video as Coke advertise there brand as well as the sporting lines and this helps push Katy B and Mark Ronson's popularity rise as this is the biggest sporting event ever and is the most viewed by the public so this will greatly increase there fan base as well as there image and this could also help push the image they are selling to the audience themselves so in total there are around five or six partners all benefiting from this these being Coke,the artist,record company,sporting line,clothing brands and the olympics viewings. This creates great synergy as multiple forms of businesses are working together to promote an amazing event and also benefiting from it.